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“STOY And Its Spiral Technology Creates A Vital Link Between The $22 Billion A Year Toy Industry and
Exploding Mobile Applications Industry Worth More Than $25 Billion – Investors Take Note!”
STOY, AS SEEN ON:
Nickolodeon Cartoon Network ABC Family Disney XD
"The rise of the app-driven lifestyle means that companies that put the needs of consumers first will benefit most from the coming multi-trillion dollar explosion." – New York Times
"STOY is headed by the former number-two executive at Disney Interactive. Former executives from Sony and Electronic Arts Inc. help round out the world class team."
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  1. The fusion of the toy industry with mobile applications is expected to produce synergistic revenues well over $30 billion by 2025
  2. Current sales in the US toy industry is well over $22 billion annually
  3. Global smartphone shipments totaled 1 billion in 2013, and is expected to fuel further demand for mobile applications
  4. By 2017 revenue from mobile applications is expected to reach $77 billion
  5. App-driven toys represent one of the fastest growing tech sectors in Silicon Valley and is expected to generate billions in sales in 2015 and beyond
  6. 46% of mobile app downloaders report they have paid for an app and intend to do so in the future
  7. Global advertising revenue from mobile advertising is expected to pass 400% between 2011 and 2016
  8. Companies that connect the physical world to the digital world are hot acquisition targets on Wall Street. Google and Facebook have spent a combined $5.2 billion on acquisitions so far
  9. Wireless connectivity is the vanguard of consumer demand. 10 billion wirelessly connected devices exist in the present marketplace with a more than 30 billion expected by 2020
  10. More than 4.5 billion smartphones will be in use by 2018 making mobile connected apps one of the hottest investment areas on Wall Street.
  • STOY has shown considerable resilience over the past year, rising to a high of .60 on what is relatively light trading
  • Current RSI showcases the undervalued nature and the tremendous upside potential inherent in STOY. The undervalued position is a strong catalyst
  • STOY has built up very strong value as a public trading company and currently has a market cap of $14 million

    The current undervalued setup shows on one hand strong demand for the stock’s upside as well as the strong momentum and support built up in recent months
  • STOY has just over 41 million shares outstanding
  • Market valuation is trending north and shows very strong signs of testing established highs. The strong upward movement is driving very bullish sentiment towards STOY from several important quarters of Wall Street
  • STOY is one of only a handful of companies that operates in the mobile connectivity space with strong reporting credentials. As an OTC QB listed company, STOY occupies the highest tier and possesses a very strong trading and investing profile
About STOY
Spiral Toys Inc. (OTCQB: STOY) is a California based company dedicated to developing, marketing, and selling products and mobile applications in the mobile connected space.

Spiral has developed several technology platforms that enable them to acquire and engage consumers in the sale and marketing of physical consumer products and toys. Spiral collects revenue on both the physical purchase of goods and sale of digital content through Apple APP Store and Google Marketplace.

Founded in 2011 by a former senior executive with Disney and Sony, the company has developed an integrated hardware/software/cloud solution that enables mobile-connected entertainment. STOY’s mobile-connected entertainment platform connects physical items to today’s top mobile devices through BTLE, NFC, ultrasonics and other technologies creating a unique interactive user experience.

Mr. Meyers is joined by Mr. Jorge Freitas as Spiral Toys' Chief Technical Officer. Mr. Freitas brings with him significant experience as CTO of Propaganda Studio for Disney Interactive and Technical Director with Electronic Arts. He was most recently VP Operations at Kidzmart, Inc. a company focused at mobile promotion and marketing applications for apple and android devices.

Spiral Toys' board also has Chris Adams on it. Mr. Adams is an internationally recognized new media pioneer, entertainment and technology executive and acclaimed children's author with twenty+ years of experience in accelerating businesses. Over that time, he has worked for Facebook, Comcast Cable & Interactive, Glam.com, Amazon, and among others Participant Media, where he served as Chief Vision Officer helping to build the company from its inception and through their first slate of films including Oscar winners North Country, Syriana, and An Inconvenient Truth.

STOY has concluded a funding of approximately $750,000 and is currently selling its products worldwide, while developing additional applications based on its platform technology for several different verticals within the entertainment industry. The company also acts as co-developer with major entertainment studios.

Connected Apps Sales Growth Opportunity
STOY has entered the marketplace at an important growth phase in the demand for connected applications,
especially app-driven toys.
  1. Recent debuts at the Consumer Electronic Shows have been met with rave reviews, highlighting the scope of demand and growth potential.
  2. STOY completed the international launch of its first product in the summer of 2014. 10K units were released in Australia on June 27 and 40K units released in the UK on July 01.
  3. Market based ad testing was successful in the US market where STOY showcased 1 commercial on the Cartoon Network

“Our revenue model involves a comprehensive mix of physical and digital sales of Spiral and its related products. We intend to collect royalty from the physical hardware platform; sell content and games through digital distribution and collect app revenue via Apple’s App Store and the Android marketplace.

STOY has a partnership with Jay at Play, a large and well respected company that distributes and promotes products internationally, and with OnDemand Global, a successful Direct Response TV marketing and sales company which has received several ERA nominations. The CloudPets Direct Response commercials will air nationwide on major children’s television networks such as Nickelodeon, Cartoon Network, and Disney Junior.

-- Mark Meyers, CEO, STOY
STOY's Flagship Connected Applications Currently In The Market
CloudPets™ lets users send a message to anyone, from anywhere, and have that message delivered through a teddy bear.

Spiral technology allows CloudPets™ to send and receive messages via mobile devices, powers the CloudPets™ mobile apps and even enables the addition of features in the future to make CloudPets™ do even more.
TagIt allows the seamless integration of fun stickers and the growing world of digital communications.

Every TagIt sticker can be programmed with messages, photos and even videos.

Users only need a pack of stickers and the TagIt smartphone app and a world of covert messaging, digital photo album manipulation, event-sharing with RSVP capabilities and humor is opened up.
Cloud Pets™ Connects Provides Cloud Connectivity For Families and Kids
STOY has successfully run test ads in the US market. The airing of a commercial on the Cartoon Network is one of the first forays into the multi-billion dollar marketplace. The following video displays the cutting edge capabilities of Spiral and its cross-platform application development process.
Consolidation Spurring Demand and Increasing
Valuation of Connected App Companies

Connecting the physical world to the increasingly digital nature of modern life has been emergent for many years.

The last 5 years has seen a maturation of ideas and technology and this has helped to turn emerging tech companies into world-class assets.

Google splashed out $3.2 billion to acquire Nest, a connectivity company founded by the developer of Apple’s bestselling iPod

Facebook made its foray in to the world of virtual reality and acquired Oculus Rift for a staggering $2 billion.

Apple joined the party with the $2 billion acquisition of Beats, the earphones/music streaming fused company co-founded by Hip Hop legend Doctor Dre.

STOY Set To Benefit From Projected Explosion In Mobile App Downloads Set To Increase
There can be very little doubt that STOY’s projections for growth are based on hardcore growth in the mobile applications industry.
Gartner Inc. estimates that by 2017 the total number of apps downloaded will have past 268 billion.
The market research company also expects the following to occur in the coming years:
Apps will no longer be simply confined to smartphones and tablets, but will impact a wider set of devices, from home appliances to cars and wearable devices
Wearable devices will drive 50 percent of total app interactions
Mobile users will provide personalized data streams to more than 100 apps and services every day
STOY’s Value Proposition
  • Multiple Products Which Are Market Ready With Plans For Further Deployments
  • Proven Revenue Models Spread Across Various Software And Hardware Platforms
  • Experienced Management Team Comprising Top Executives Who Held Key Executive Posts At Disney, Sony and Electronic Arts
  • Flexible And Scalable Business Model
  • Strong Projected Demand For Core Technology
  • Strong First-Mover’s Advantage In Emerging Technology Sector
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STOY’s Growth Potential
The exploding use of mobile devices has created an entirely new paradigm for lifestyle and consumer choices. The increasing complexity of the digital world has created the demand for integration and connectivity between the physical world and the growing digital ecosystem.

Gartner Inc. estimates that global revenue from app stores will surpass $25 billion in 2015. The research firm also cites the proliferation of apps across key marketplaces.

Google’s Android marketplace and Apple’s App Store have a combined 1.5 million apps listed. The growth of app demand is expected to continue as smartphone use increases – 4.5 billion smartphones projected for use by 2018.

STOY is uniquely positioned to capitalize on the growth of mobile applications and has a unique advantage with its cross-platform connectivity technology in Spiral
STOY’s integration of the cloud into its key development matrix gives it the agility to scale its operations and capitalize on emerging market opportunities
STOY is also tapping the lucrative content and gaming distribution sectors, leveraging the consumer-packed marketplaces of both Google and Apple

Investors have already started to shore up their positions in companies that offer the most promise in the dynamic and growing world of mobile connectivity.

Close to $20 billion has been spent on acquisitions by major blue chip players over the last 5 years and the consensus is that that figure could quadruple by 2020.

Apple CEO Tim Cook echoes the sentiment of Silicon Valley and believes that innovation in the future will be tied directly to mobile. Speaking at a Goldman Sachs Technology & Internet Conference in San Francisco, Cook made things very clear: “I solidly believe that the tablet market will surpass the unit sales of the PC market, and it is just a matter of the rate and speed and time that that happens. Mobile is where the innovation is.”
Investors looking to maximize their returns should therefore seek out and capitalize on strong forward looking connectivity companies -- STOY fits that bill!

1.  Mobile apps and connectivity companies are growing extremely fast in the present climate
2.  Demand for connectivity products will explode in the coming years as smartphone use climbs past 4.5 billion
3.  Mobile app revenues are expected to hit $77 billion in another 2 years
4.  The existing market for toys in the US is more than $22 billion annually. The market is expected to grow with the digital fusion of toys
5.  Consolidation in the mobile connectivity space is driving valuation of small companies through the roof. Oculus Rift sold for $2 billion
6.  STOY has established itself as a key player in the mobile connectivity space and has grown in value over a short space of time. Market cap is now $14 million
7.  Industry activity is causing a concentration of interest on small cap companies; this has the potential to feed into the market valuation of STOY
8.  The Communication & Connectivity apps category is in the top 5 most frequently used by consumers in 2014
9.  Mobile advertising is increasing its share of the total advertising spend by US companies
10.  46% of app downloaders report paying for apps, giving developers an extensive sales base for their products
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